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Experience
Design.

Unique experiences, temporary and permanent, for people to truly touch, feel and interact with what you offer.

experience/ɪkˈspɪərɪəns/
  1. An event or occurrence which leaves an impression on someone.

What exactly is
Experience Design?

short answerIt is simply a practice focused on human outcomes.

01

Iterative

We identify and resolve challenges through cycles of creativity and user research.

02

Collaborative

Specialists are involved from various design and non-design disciplines, as well as project stakeholders and end users, in the process.

03

Measurable

We identify both physical and emotional outcomes for the experience, and measure success against these targets.

In the wild.

experiences we builtCampaigns, festivals and city brands that people could walk into.

Swachh Survekshan

City Hygiene Awards

City Hygiene Awards are the city’s most prestigious awards, honouring establishments that uphold the highest standards of hygiene and cleanliness for themselves and all their concerned parties.

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Building awareness about cleanliness

1CG Swachh Survekshan

Chhattisgarh has ranked #1 among the cleanest states in India for 3 consecutive years: a result of heavy awareness campaigns and rewarding positive change.

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The garbage festival

Kachra Mahotsav

A strong message of Swachhta and making the best out of waste was delivered through Kachra Mahotsav, the first garbage festival in India, honoured by the PM in his show Mann Ki Baat.

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City experiences and perception creation

Mor Raipur: Transformation

Raipur had always been known by ONE landmark, Ghadi Chowk. But today Raipur not only has a brand but a household mantra: Mor Raipur.

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…and this is just

the tip of the iceberg.

Tier 2 and rural India make up a massive chunk of our country. The dynamics of these populaces are unlike cities, yet they define most of how our nation functions.

We create powerful experiences for these ecosystems, both for their residents and for visitors looking to explore the heart of India.

The first ever citizen engagement programme that was powered solely by over 5000 students across 30+ institutions of the city.

We have empowered citizen groups and connected students, businessmen, institutions and NGOs with city and state administrations, to create a sense of belonging and ownership in the development of the city.

Two women laughing together in a village

Case studies.

films + proofChanging people’s perspectives on all things, from products to government policies.

01

Lighting up the Old Age Home on this Diwali

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02

Citizen Powered Smart City Development

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03

Changing Attitudes Towards City Hygiene

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04

Enlisting Voluntary Teachers in Public School

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05

Introducing the world of Jabarra's Healing Hills

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06

Changing a tribal district's image to the world travel

Watch the film
want to know more?

Drop us
a line.

Ground Floor, Near Bharat Kiraya Bandar, Park Plaza, Sunita Park Main Road, Labhandih, Raipur, Chhattisgarh 492001connect@limelightcorp.in+91 99937 07993