1. The ability to see, hear, or become aware of something through the senses.
2. The way in which something is regarded, understood, or interpreted.
So, is it half-empty, or half-full?
Having lived in metros, smaller cities and even towns that have only recently started developing into cities, we have developed a uniquely keen perspective towards India.
From the way people are connected to each other, to the symbiotic relationship they have with nature and even small town economics, we have worked to brand and dynamically rebrand India’s small towns and aspiring cities.
Small town dynamics work differently from cities. At the same time they have a lot more to offer with a true Indian touch.
Which India do you see around you?
Perception management showcase
Case Studies.
Changing people’s perspectives on all things, from products to government policies.